Pinnacle was founded in 1998 and is headquartered in Curaçao.
It originally operated under the name “Pinnacle Sports” and in June 2016 officially rebranded to “Pinnacle” to reflect its expanded offerings in sports betting, casino, e-sports and other verticals.
The company emphasises offering lower margins (i.e., better odds for bettors) and higher bet limits relative to many competitors.
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